IKEY GROUP NEWS
First OOH campaign to cover Basque country areas and cities.
It is the first time that a dynamic outdoor campaign has been carried out with such coverage and scope in the Basque Country. It uses all the Euskotren lines and covers the Basque capitals and travels the CAPV through municipalities such as Durango, Galdakao, Amorebieta, Bermeo, Gernika, Irún, Zarautz, Eibar or Rentería .
Advertising on trains, trams and line 3 of Bilbao Metro guarantees a huge arrival, since 37 million users per year (721,000 per week) use Euskotren's public and sustainable transport service. In addition, the campaign manages to reach areas and towns in Bizkaia and Gipuzkoa that have very few advertising media available.