Digital signage turnkey for the Zubiarte Shopping Center
In collaboration with the communication agency Contraste, we designed the content strategy of the Led screens of the largest urban shopping center in Bilbao.
When approaching the project, in the first place, we studied the needs that they proposed and their possible solutions, we elaborated the contents proposal and the software proposal for content management; then, we implemented and ingested the audiovisual pieces; finally we tested the correct functioning of all this before its definitive operation.
Currently, we manage the digital contents of the screns.
The digital signage system installation combines updated information of interest with the offer of the shopping Center. Screens, information systems and digital displays for indoor and outdoor use are the new communication tools to animate points of sale, showrooms, reception halls, trade show booths, large-scale linear, etc. With a few clicks, it's possible to change the content of the screen.
Zubiarte shopping center, with avant-garde architecture, has more than 50 stores, eight cinemas, a supermarket and a wide gastronomic offer in the center of Bilbao. The center is located next to the Deusto Bridge, between the Guggenheim Museum, the Iberdrola Tower, and the Euskalduna Palace.